The function of today’s front endcaps is dramatically different than rear endcaps. Yet, they are often designed to be the same. The front end of most supermarkets is a lot like a train wreck. The amount of congestion from cash wrap lines and increased power aisle traffic has made the front endcap an uncomfortable place to be. There are just too many bodies and too many carts to allow for easy shopping and examination of endcap products. Although supermarkets have changed over the years, the amount of ‘personal space’ customers need around them has not. The magical three-foot radius we all have around our bodies is there for a purpose. We don’t like other human beings invading our personal space, stealing our stone axes, our wooly mammoths or our boxes of fortified Rice Chexs.
There is a long held saying in the design world: ‘It is easier to design for existing human behavior than it is to try to get humans to change their behavior to fit new design.’
Read more: http://envirosell.com/index.php?option=com_content&task=view&id=97&Itemid=101
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