SPAR enters new franchising agreement for India

SPAR International has announced that it has entered into a new franchising agreement in India with Dubai based Landmark Group for its Max hypermarkets and supermarkets. Under the agreement, SPAR will also handle the entire merchandising and display for the chain. The first two stores carrying the SPAR brand name will open in Bangalore next month. The agreement with Max envisages building a chain of 9 hypermarkets and supermarkets over the next two years. In a statement, SPAR International MD Gordon Campbell said, “This is an exciting and important development for us. Developing SPAR hypermarkets in India is a key element in our strategic plan. India is a market with enormous potential and we are pleased to have found an excellent partner in Max Hypermarkets.” The moves follows a failed tie-up with Radhakrishna Foodland in Mumbai nearly two years ago.