Sunday, August 12, 2007

Specialised lighting for superior food displays

Under the guidance of a good designer, commercial lighting should be specially tailored to create the mood or atmosphere that draws attention and encourages customers to buy fresh foods and products on display.

Clients rely on store designers to recommend the best - and most cost effective - measures for the best supermarket equipment design and will bring marketing success for each store department.

Retail store designers should know which lamps complement fresh food products, fine fabrics, and specialty marketing displays since effective marketing requires that products always look their best. Plus, cost effectiveness demands that lighting products offer as much UV and heat protection damage as possible when goods must be exposed to light as they sit in display cabinets.



No comments: