It’s an undeniable fact that supermarkets are designed to make us buy things. The science of supermarket design is widely practised with the intent of guiding shoppers to purchase not only as much as possible, but the specific products the supermarket wants us to buy. From the positioning on shelves to the layout of the store, every effort is made to control the behaviour of the shopper.
This, almost by definition, flies in the face of what we might term supermaket usability or even consumer friendliness. The customer’s objective is to get into the store, collect the things they need, get to the check-out and leave as quickly as possible.
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